The ‘chicha art’ was born in the late 1960s, when there was an intense migration in Lima (Peru), mainly from the Andean population.
Thus, a process of adaptation took place, where the immigrants merged the Colombian cumbia, which was very fashionable at that time, with their traditional music, which is the huayno, thus emerging the “chicha”.
This art is very easy to recognize, it always attracts attention, like it or not, it is always striking, it goes beyond the traditional and we see it everywhere, on posters , which are characterized by extremely striking colors, such as fuchsia , green, yellow, among others.
The typeface is thick sans serif, imposing and with lots of curves.
This is how this fusion of many colors and extremely large letters describes what is called “chicha art.